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Beyond SEO - Making Your Website Work
Posted on December 13, 2010

There are many reasons to have your website rebuilt.  Aesthetics seems to be the driving force for some, but many of the best performing websites are quite plain.  Of course, this doesn't mean you should not spend the time and resources to make sure your site is appealing.  But, the best looking site in the world won't sell your products and services if no one sees it.  

Many so called  "SEO Experts" do quite well selling a service of analyzing websites and making changes to increase search engine results. You'll likely have many more visits to your website... and maybe a few will even stick around to read it.  But, bringing customers to your site to find the products, services and information they are truly seeking  is best done with a ground-up approach, beginning with careful planning, research, and testing.  Only then can the designers and developers really build a website that will actually bring the customers to you.   

Give us a call today and let us show you how a new website can not only express the message you want, but will also attract more and more potential customers as that message gets out.


 
Custom Software

Custom software has always been thought of as something that only large businesses could afford, and small businesses were limited to using off-the-shelf solutions to unique problems.   

With the availability of Open Source technologies, this notion has changed. Your small business can now leverage custom built software to help remove roadblocks in your processes, allowing you to find new ways to compete.

 



 
Website Development

Not everyone thinks of their website as software.  However, as more companies move their businesses online, the need to make your website actually work for you becomes a high priority.  

Custom built, database-driven websites allow your site to scale into a fully interactive agent of your business, as well as providing the automation of many back office duties.   

Contact us to see how your website can work for you.

 



 
Website Design

Good programming can make a website do almost anything today. However, user experience is what differentiates your site from your competitors.  

We are proud to partner with Rainmaker Advertising for design services. Rainmaker's experience working with small and medium-sized businesses, along with their attention to providing a pleasant user experience, has led us to recommend them exclusively for website design, as well as advertising solutions in any other medium.   

Visit Rainmaker Advertising for more information on their outstanding website development services.



 
Content Management

The key to being found on the web today is providing something that people want to read.  The best way to do this is through unique, fresh & relevant content.   

Our content management solutions allow you, or your writer, to keep the copy on your website up-to-date and unique, without having to learn HTML, CSS, javaScript or the other technologies used to present your site.

A blog is another good tool to create a large amount of good content for your site. They have proven to be very effective in bringing traffic to your website when implemented correctly.  

Contact us to discuss how we can make an easy-to-use content management system work for you.



 
E-Commerce

Shopping online has become a way of life for many people.  Providing a good experience for your online shoppers is important in separating yourself from your competitors.  

We will help you determine the best solution for your needs, and work with our design partner to ensure that your customer's shopping experience represents your business in the best way possible.



 
Image Galleries

Sharing information is what a website is all about.  Many times pictures are the best way to express the ideas you want to share.  Whether it's photos from a previous event or a gallery of your work, a well designed image gallery can express a lot of information in a small amount of space.   

Let us show you how effectively pictures can tell your story.

 



 
Database Integration

Database-driven websites allow for a variety of functions to make your site work for you.  Some of the most popular functions are:

 

  • Content management systems
  • Shopping carts
  • Membership management
  • Collection of customer data
  • Customer relationship management
  • Project management
These and many other functions, through the use of database integration, allow your website to become a full-fledged business application.   Bring us your need and we'll discuss the available solutions with you

 



 
Search Engine Optimization

Don't be sucked in by the outrageous claims of the so-called "SEO Experts."   Search engine optimization relies on a many faceted approach to not only the design of your site, but also on your copy writing and overall promotion strategy.  

There are many ways to improve your search engine rankings.  Our approach, however, it to increase your actual business.  We do this by not only using proven and legitimate methods to improve your rankings, but also by working with our advertising partner to ensure that the people who see your site will actually stay there and read the message you want them to see.   

Website promotion should be less about a number assigned to you by a search engine, and more about increasing your bottom line.   Contact us to discuss our approach and how we can help you better spend your advertising dollars.



 

 

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